So you've got a great idea...

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So you've got a great idea for a documentary how do you go about pitching it? Cue the Pitching for Documentary workshop that took place earlier today.

We heard from experienced filmmakers Steve Boulton and Sophie Chalk who gave lots of great advice to those wanting to get their ideas commissioned and onto our TV screens.

Steve Boulton started working on documentaries in 1982 and was a researcher at Granada. He's worked with a whole host of companies including Channel 4, ITV, BBC and Channel 5. Steve started his own company in 2002 and went on to make the documentary Young Nazi and Proud, which won a BAFTA  - not bad hey.

So here's Steve’s advice on how to pitch for a commission -

- It matters that you learn how to sell - the power of persuasion is key.
- It helps to have a reputation, experience or awards within the business.
- If you don’t its important to encapsulate your idea in no more than 100 words to get it across clearly.
- Never give more than two pages for an idea.
- Always start with the nugget of the documentary.
- Know your character.
- Know exactly what you want the documentary to be about.
- Think about who would be involved on the talent side i.e. celebrities, experts.
- Research the people you're pitching to. Each broadcast channel has a genre and specific topics that they are looking for so watch out for those and taylor your pitch. 

Things NOT to do when pitching a documentary -

- Undermind the person/company you're pitching to.
- Do no research into the person/company you're pitching to.

More useful tips from Steve -

- Use a Narrative Ark that shows a clear beginning, middle and end of the documentary.
- Take a few mins sample footage of your documentary that covers the core of your work.
- If pitching about a character it should be about the character and nothing else.
- No graphics should be used unless its explaining something brief.
- Stay clear of music besides the intro and ending.
- Simple is best.
- No fancy editing.
- Communicate your passion for your documentary.
- It’s a hard business so you have to be tough skinned.

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Up next was Sophie Chalk. Sophie started working in documentaries in 1989 and over the years has worked with companies including Sky News, TVAM and Yorkshire TV. Sophie set up her own company Rooftop production in 1998 and also works for the International Broadcasting Trust.

Here's Sophie’s advice on making and pitching documentaries:

- Documentaries that are about misery don’t work well.
- Pitch to a company that you like and who work with similar topics as your documentary.
- Being turned down becomes a way of life, dont take it personally, be thick skinned and passionate.
- If it's an international documentary make it more about the people than the topic.
- Find a human narrative and a familiarity in peoples lives that the viewer can relate to.
- Think about the sensitivity towards the viewer.
- Produce adocumentary that would inspire a viewer.
- Include a mixture of humour and sadness or seriousness

And more advice on commissions from Sophie -

- BBC3 have made a real skill of developing serious documentaries without them looking serious.
- All of these channels/progs are looking for new ideas NOW for documentaries: BBC1, 2,3,4, Dispatches, Panorama and Crew Cut.
- To find out who to speak to watch documentaries and keep an eye on the credits to catch contact names.
- Don’t be put off by the commissioners saying it will cost more to film abroad, in many cases this isn’t true. It costs a lot to film in Britain.
- Make sure your taster video has your name at the beginning, end and on the DVD.

Monique Jarrett
Digital Reporter
@roidmj